Online Reputation Management

Online Reputation Management (ORM)

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In the digital age, a company’s online reputation is more important than ever. A report by Zignal Labs revealed that 50% of your market value can be attributed to how people feel about you on social media and review sites like Yelp! Thrive Internet Marketing Agency offers reputation management services which help build up an overall positive brand image for business owners struggling with their own negative reviews or false statements from competitors.

What Is Online Reputation Management?

provo online reputation managementOnline reputation management is the process of managing your online reputation and generating a positive, optimal or neutral perception of yourself on the Internet. Online reputation management can be considered as one of the most significant ways to protect your business now that you have so many different ways in which any individual or company can get in touch with potential clients.

A good reputation is not only important because it will help you grow more rapidly, but if you let your online profile become tarnished by unfavorable reviews, opinion articles and blog entries, then some potential clients may skip over you for competitors. The following are some of the reasons why you should invest a bit of time into getting your online reputation in order, which will provide you with numerous benefits over time.

The Benefits of Online Reputation Management:

Online reputation management is beneficial because it not only can help you reduce negative publicity and control what people say about your company globally, but it can also be used to promote your company and put it in front of new people that may not have otherwise been exposed to your products or services.

One of the most important aspects of online reputation management is increasing search engine visibility, because if you are able to get on the first page of Google when a potential customer searches for your business, then you can be sure that you will get business from this person. In fact, the average company can increase online sales by up to a whopping 37% through effective use of search engine optimization (SEO), which is always an important part of your overall online reputation management package.

Online reputation management also helps you keep a positive public image, and combined with social media monitoring, you can be sure that if your company is mentioned anywhere online in a negative light, you will know about it and hopefully respond to it before anyone else does.

Online reputation management also comes into play when there are potential clients looking for information about your company on review websites such as Yelp.com, where they may see reviews by people who have had bad experiences with your company. This is a great opportunity to take the initiative and get in touch with these individuals, apologize for any problems they might have experienced and offer them something in return for writing a positive review about you online.

Is Your Business Represented Fairly Online?

The statistics are in. Nine out of 10 consumers read online reviews before making a purchase and nearly 62 percent will not buy from a company that censors business feedback such as one-star Yelp ratings or Google Reviews—risking an 86% loss rate. Take control with goal-driven reputation management services, starting by learning how to get more positive customer testimonials on platforms like Google for your small business needs today!

Why Your Business Needs Online Reputation Management

When it comes to reputation management, one can never be too careful. Online reviews are the first thing people look at when they want information about a person or company. We understand that you may not have time for this every day of your life but we believe in being proactive and taking care of business now so there’s no need to worry later on down the line!  

Reputation management online allows you to:

Appeal to High-Intent Prospects

Nearly everyone has some sort of opinion on a company, and this can be both positive or negative. 97% of customers report that business reviews influence their purchasing decisions while 95% of travelers read online reviews before booking accommodations. Today’s market is saturated with so many options to choose from; consumers have become more savvy in the way they make purchases by evaluating what others are saying about these products and services first hand rather than relying solely on advertisements alone for information as was once done. Internet reputation management consists primarily in two methods: review monitoring which gathers data about how your brand appears across all digital platforms, allowing you to amplify good feedback and promote it where potential clients will see it most often, thus positioning yourself better against competitors who may not be receiving such praise

Generate Positive Business Reviews

According to statistics, 92 percent of online users don’t trust a brand without reviews. What’s more, 23% said they have difficulty making a purchase decision when there are no product reviews–but this is where reputation management comes into play! A reputation manager ensures your business has the steady flow of verified online reviews needed for guiding customer buying decisions and also uses advanced software to help generate them in an honest fashion.

Increase Your Customer Lifetime Value (CLV) and Loyalty

We all know that selling to existing clients is cheaper than generating new customers, but what if we could generate both at the same time? Brand reputation management offers a way for companies to build trust with their current and potential audiences. By leveraging positive online reviews from your very satisfied clients as well as negative feedback on any less-than-stellar customer experiences you might have had in the past, brands can show commitment across social media channels. It’s important not only to acknowledge when there are issues that need addressing within your company but also be willing address these concerns head on – this will help brand transparency and create stronger relationships between yourself or business and clientele alike!

Attract High-Performing Employees

Your team is crucial to the success of your business. A negative online reputation can attract fewer employees and deter future applicants, but internet reputation management can show you what’s working in order to keep everyone happy!

Improve Your Bottom Line

With the rise of online reviews and social media, many businesses have taken steps to secure their brands’ reputation by hiring experts in web reputation management. The Spiegel Research Center found that a 270% increase is seen with conversion rates for new customers when they see positive ratings on your site. Furthermore, higher priced items show an even more significant 380% boost in conversions thanks to business review websites like Yelp or Google Places Reviews where consumers can place comments about how good (or bad) their experience was at any given establishment. With search engine optimization services from companies such as Provo SEO Pros, you’ll be able to generate better relationships with prospects while also maximizing interactions between them through various channels.

Boost Your SEO Efforts

Google My Business is a great way to get your brand out there and generate more reviews. By using it, you can show off how trustworthy your company is by integrating user-generated content that has been verified as truthful. We’ve got the tools for creating awareness about all of these opportunities so don’t hesitate in contacting us today!
Google My Business provides an excellent platform which lets business owners create their own pages with comprehensive information about themselves or their product/service offerings without having to spend hours on administrative tasks such as adding photos, videos etc., because this data automatically gets uploaded from any Google account including Gmail and YouTube accounts among many others (including social media).

The Consequences of a Poor Reputation Online

Are you still not convinced that search engine reputation management is essential to your business success? It all starts with one dissatisfied customer. They can negatively impact your brand’s online reputation and this will affect more than just sales – orders, bookings, or subscriptions are at risk of being canceled if they appear on negative reviews which show up in the SERPs (search engines).

Additionally, a poor reputation management strategy can lead to:

 

  • Low search engine rankings
  • Loss of revenue
  • Decreased profitability
  • Damaged brand reputation
  • Diminished trust
  • Increased marketing expenses
  • Low customer engagement
  • Reduced customer and employee retention rate

When you work with us, your online reputation will be a strong competitive advantage for your business. Contact our agency today to learn how we’ll help improve the tarnished image of your company and bring it into focus on Google’s search engine!

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